​​​​​​​Ontik means ‘friend’. Friendship and collaboration are the very essence of the company which started off as a software company and evolved into a group with multiple ventures and products. Ontik can be summed up as many friends working closely to build things across disciplines and nations. The evolved vision for Ontik sees it making even more friends and working across even more locations and disciplines, across countries and continents. The visual identity is centered around this idea of connection and the idea of many convening to achieve one bigger goal.